
The AI Hamster Wheel
Measuring speed means nothing if direction never changes

What Comes After Digital Transformation?
You've transformed your tech. Now transform your yhinking

The Hard Truths of Industry 4.0, Simplified
Everyone talks about Industry 4.0 strategy. No one talks about the ways it secretly falls apart.

Modernize, Optimize & Transform
Not all digital initiatives are created equal: know when to modernize, optimize, or truly transform

Making Industry 4.0 Work: Lessons from Jeff Winter on Change, Culture, and Technology
This article profiles Jeff Winter’s journey into Industry 4.0 and explores how digital transformation, data integration, and cultural change are revolutionizing maintenance into a proactive, strategic driver of manufacturing success.

Strategic Thinking for Industry 4.0
This isn’t a tech stack…it’s a decision stack. Build it in this order or build excuses later.

Paper Thinking in a Digital World
Digital transformation doesn’t start with a tool, it starts with letting go of the paper that made the old one feel safe.

Modernizing Demand Forecasting in Manufacturing
Yesterday’s Sales Can’t See Tomorrow’s Storm, But AI Can

What is Digital Maturity?
If you’re trying to measure progress, stop counting dashboards. Start counting seamlessness.

The Move from Industry 3.0 to 4.0 in Baby Steps
Industry 4.0 isn’t a light switch—it’s a dimmer dial, and most of us are still fumbling for the right setting

You Don’t Need More AI—You Need a Reason
Let’s get this out of the way: Technology is not your differentiator.

What Happens When We Trust the Box Without Opening It?
The illusion of intelligence is more dangerous than no intelligence at all.

The Five Stages of Business Transformation
Business transformation, at its core, is about rethinking how an organization creates, delivers, and captures value.

Industry 3.0 Vs. Industry 4.0 Mindset Shift
The shift from Industry 3.0 to Industry 4.0 is about far more than machines and algorithms – it’s fundamentally about how we think and operate.

Smart Machines, Dumb Data: Why Your Factory Isn’t as Intelligent as You Think
Plugging the Leaks in Your Data Pipeline: From Raw Data to Actionable Insights

The Critical Role of Execution in Industrial Transformation
Why MES Is the Core of Industry 4.0: The Critical Role of Execution in Industrial Transformation

The Expected Value of Artificial Intelligence
AI Is the New Electricity – But Are Manufacturers Wired for It?

Don’t Band-Aid Your Digital Divide
You can't patch your way to the future.

The Relationship Between the Physical World & Digital World
A digital twin isn’t about how it looks—it’s about what it knows and how it acts

Three Types of Industry 4.0 Initiatives
Most companies label their digital projects under the umbrella of “Industry 4.0” or “Digital Transformation” when in reality there are 3 very distinct types of projects that all support these initiatives: Modernization, Optimization, and Transformation.